Direct marketing is a direct communication between the seller and the consumer. Through well-targeted campaigns, advertisers can create a dialogue between them and consumers by creating long-term relationships and generating loyalty and fidelity towards the brand.

It is a very important tool of Marketing, because through it, companies can listen directly to the client adapting their strategies almost immediately to the demands or needs that customers have. This adaptation and change of the strategy can be also in an individualized way, which allows a better relationship between client-seller.

One of the pillars of this strategy is to have a database that includes detailed information about each customer or lead. That's why you need to use market intelligence to collect all the necessary information from customers. Once you have this information you can create more effective promotions and direct marketing campaigns according to the needs of each market segment or even each specific customer.

At ACKERLYS POINT We have companies specializing in the creation of direct marketing tools such as:

• Email Marketing
• Content Marketing
• Social Marketing
• Online Advertising
• Inbound Marketing